• SEO Specialist

    Job Locations US-FL-Doral
    ID
    2019-1124
    Category
    Marketing & Communication
    Type
    Full-Time
  • Company Overview

     
    A vibrant company culture founded on the pillars of family, gratitude, and service. A portfolio of international brands dedicated to innovation in the personal beauty industry. A diverse team of talented professionals, united in their vision of achievement and growth. Welcome to Alcora.
     
    Built upon the foundation of four brands united in purpose—L’EUDINE Global, MONAT, Project Beauty and B&R Products, Inc.—Alcora is perfectly positioned to lead the beauty and wellness industries in Latin America, North America, and beyond for decades to come. With its headquarters and manufacturing facilities located in the spectacular city of Miami, Alcora boasts an energetic, exciting corporate culture and a family of passionate professionals who thrive on the pursuit of excellence.
     
    Some of the employee benefits we offer in Alcora are:
     
    *100% paid medical, vision, and dental coverage for employees
    *Paid time Off                           
    *Paid holidays
    *Matching 401k                
    *Relocation assistance
    *Free Gym Membership

    Job Summary

    A SEO Specialist analyzes, reviews and implements changes to websites so they are optimized for search engines. The ideal candidate will conduct keyword research and optimize on-page content post-publishing to ensure that best practices are met, as well as conduct outreach to secure valuable linkbacks.

    Responsibilities

    • Support the implementations of SEO strategy across all existing websites and social media channel
    • Identify areas that need to be optimized and make adjustments according to our strategy
    • Implement on-page and off-page optimizations, analyze competitors and identify link-building opportunities
    • Work closely with web developers and copywriters to ensure our sites align with SEO best practices
    • Perform keyword, industry and competitive research to update our content marketing strategy
    • Develop and execute forward-thinking, proactive SEO content plans based on keyword research, with a focus on improving organic search results
    • Collaborate with team members to create high-quality content centered around relevant and powerful keywords and trends
    • Write SEO-driven tags to drive traffic, promote engagement and support company objectives
    • Provide insights for improving organic and local search rankings
    • Leverage keyword research to plan, build, optimize and analyze PPC campaigns
    • Set up custom conversions through Google AdWords, Google Analytics and Google Tag Manager
    • Summarize and gather insights to optimize campaign performance
    • Stay up-to-date on industry changes and identify new technologies to improve processes

    Qualifications

    • Bachelor’s degree in Digital Marketing required.
    • 1 to 3 years of experience in Search Engine Optimization or similar role required.
    • Proven track record of results with improving search rankings.
    • Experience with canonicalization, client & server-side redirects, pagination, crawl budget, xml sitemaps.
    • Experience with MailChimp