Marketing Copywriter

Job Locations US-FL-Doral
ID
2021-1370
Category
Marketing & Communication
Type
Full-Time

Company Overview

A vibrant company culture founded on the pillars of family, gratitude, and service. A portfolio of international brands dedicated to innovation in the personal beauty industry. A diverse team of talented professionals, united in their vision of achievement and growth. Welcome to Alcora.
 
Built upon the foundation of four brands united in purpose—L’EUDINE Global, MONAT, Project Beauty and B&R Products, Inc.—Alcora is perfectly positioned to lead the beauty and wellness industries in Latin America, North America, and beyond for decades to come. With its headquarters and manufacturing facilities located in the spectacular city of Miami, Alcora boasts an energetic, exciting corporate culture and a family of passionate professionals who thrive on the pursuit of excellence.

Job Summary

At MONAT, we continually seek fresh, compelling ways to engage and inform our customers across all channels of communication—email, social media, web content, live events, and more. Our Marketing Communications team seeks a high-energy, detail-oriented, product-savvy Marketing Copywriter to support these efforts with sharp, compelling copy that readers can’t resist. The ideal candidate will be a genuine copy chameleon: able to adapt and display brilliance regardless of the topic or channel, ranging from instant hooks in flash sale emails to in-depth descriptions of our naturally based ingredients and their benefits.

Responsibilities

• Deliver compelling, on-brand copy for marketing emails, social media posts, web pages, and other materials that promote new product launches, sales, promotions, and loyalty program benefits to consumers
• Provide clear, detail-rich, easy-to-understand verbiage for a variety of product education and support materials, including info sheets, web page copy, how-to video scripts and more
• Rapidly produce clear, concise pop-up communications as needed to inform customers of various matters regarding product inventory, delivery timelines, product discontinuations, system issues, and the like
• Thrive in a fast-paced, collaborative environment with a high-volume workload often requiring short turnaround times
• Continually raise the bar on creativity, writing fresh copy that connects with the desired audience and drives action
• Comfortably vary voice, style, and other characteristics demanded by the specific subject matter and audience, while ensuring proper brand voice is consistently maintained
• Maintain up-to-date knowledge of communication and industry trends
• Stay updated on appropriate style guidelines and brand voice for consistency in messaging
• Maintain a keen eye for detail including punctuation, use of trademark and registration symbols, grammar and usage, and company terminology
• Thoroughly research topic matter using various available resources to ensure accuracy of copy
• Work with other departments to obtain additional/detailed information needed to create accurate copy

Qualifications

• Bachelor’s degree in communications, English, journalism, or related discipline
• Minimum 3–5 years professional copywriting experience with a solid portfolio of work that includes examples of marketing and product copywriting
• Extreme attention to detail, including both factual accuracy and proper grammar
• Exceptional writing skills for both B2B & B2C
• Ability to work independently and with a team to meet deadlines
• Excellent organizational skill and multitasking ability
• Proficiency in Microsoft Word, Excel, and Adobe Acrobat Pro
• Proofreading experience and familiarity with standard style guides a plus
• Social media or content marketing experience a plus
• Beauty or Direct Sales industry experience is a plus
• Experience working with email platforms such as Mailchimp a plus