Social Media Specialist - Doral

Job Locations US-FL-Doral
ID
2022-1600
Category
Marketing & Communication
Type
Full-Time

Company Overview

A vibrant company culture founded on the pillars of family, gratitude, and service. A portfolio of international brands dedicated to innovation in the personal beauty industry. A diverse team of talented professionals, united in their vision of achievement and growth. Welcome to Alcora.
 
Built upon the foundation of four brands united in purpose—L’EUDINE Global, MONAT, Project Beauty and B&R Products, Inc.—Alcora is perfectly positioned to lead the beauty and wellness industries in Latin America, North America, and beyond for decades to come. With its headquarters and manufacturing facilities located in the spectacular city of Miami, Alcora boasts an energetic, exciting corporate culture and a family of passionate professionals who thrive on the pursuit of excellence.
 
Hybrid work schedule 

Job Summary

MONAT’s Digital Marketing team is looking for an experienced, passionate, highly self-motivated, multi-talented Social Media Specialist to join our Social Media team. An experienced content marketer with a gift for giving brands a voice. Comfortable in a flexible yet fast-paced work culture that always looks for innovation. Always looking for the latest social media trends and innovations.

Responsibilities

  • Participate in social ideation and campaign planning, with a particular emphasis on Hair and Event activations.
  • Support brand awareness by crafting strategic, multi-channel content plans.
  • Define and brief campaign assets (graphics and videos) to creative team as needed.
  • Develop relevant, engaging content to reach the company’s target consumer audience.
  • Ideate and create Reels and IG Stories (including graphics) to support cross-world initiatives.
  • Monitor daily execution of social media posts (occasionally on weekends).
  • Participate as social media “Correspondent” on site during events and photo/video shooting.
  • Source UGC for campaigns.
  • Review and analyze social media metrics, define wins, fails per campaign and suggest improvements.
  • Create analytics report per campaign for management.
  • Conduct competitor analysis.
  • Perform Industry/Market research.
  • Partnering with other departments and external content creators to build campaigns.
  • Collaborate with other Digital Marketing initiatives if needed.

Qualifications

  • 3+ years of professional marketing and/or social media experience (Required) preferably in Beauty, Fashion or Direct Selling (examples of work will be requested).
  • Bachelor’s degree (preferred) Marketing or Media Communications
  • Strong verbal, copywriting and proofreading skills
  • Ability to edit organic social content: experience with Canva and Adobe Creative Suite a plus.
  • Macbook and iPhone proficiency
  • A creative eye for aesthetics and branding.
  • Preferred: Spanish writing skills.
  • Ability to work after hours and on weekends, as needed.

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